Economy, consumption and behaviour: An approach from social networks (2018 -2023)

Abstract

This article will attempt to approach an analysis of the influence of social media on the behavior and consumer relationship of the Chilean citizen, during the period between 2018 and 2023. It will study how these digital media influenced coordination in economic, social and behavioral areas. This is to understand their influence on public opinion at the level of citizen participation. For this analysis, a mixed approach was used, which deals with numbers and words, analyzing economic and social data, considering variables such as economic growth and the advancement of social media in the Chilean population.

During the periods analyzed, it was observed that social media played an important role in the dissemination of digital information, reaching 83.5% in 2020, in the area of ​​​​forming opinions and beliefs of the Chilean population.

Taking into account the social and economic impact, it is important to understand how social media were transformed, in this period, into tools for social change, public perception of consumption and its relationship with people.